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Self Promotion


Rise above the competition
Promote yourself! — Create a career portfolio
Let them toot your horn! — Reference strategies
Inventory your skills
A Question of Motivation

 

 
 RISE ABOVE THE COMPETITION
 
Newsflash! You're not the only person being considered for the job. How can you beat the other candidates? It's common sense, but you have to make yourself stand out. Here are a few simple tips to help you become the "cream of the crop."

Always write a cover letter and use it to sell yourself. Think about what the company needs and tell them how you will help them. Quantify five fast facts about your current accomplishments, e.g.s 1) Created new latin-influenced menu 2) Reduced food inspection violations 3) Reduced overall food costs by 15% 4) Wine/food pairings increased beverage sales by 7% 5) Retained 20% more sous chefs.

Before you go to an interview beBefore you go

Don't Go in Blind

Don't ever go to an interview without looking at a company's web site for vital clues to that company's culture or personality. If your personality isn't a match, move on to another choice! (Peter Langlois - Hospitality Career Expert)

 

 
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 PROMOTE YOURSELF! - CREATE A PORTFOLIO 
 
Want to make an impression at your next interview? Can you prove you're the best choice for the position? Originally showcases for writers, designers, and architects, career portfolios are becoming a necessity with today's transitory workforce. These portfolios are simply tangible collections of your career achievements. Here are some suggestions on creating a portfolio.

First, gather your artifacts. These might include e.g.s 1) Food articles you've written 2) Feature articles about you or your restaurant 3) Outstanding reviews/evaluations 4) Lectures/demonstrations you've given 5) Graphic representations of your impact (bar graph showing rising sales or increase in dessert orders.)

Second, show off your strengths. Organize the material to create a portrait of yourself. Want to teach; display your planning, mentoring, and organizational skills. Ready to be an executive chef; roadmap your budgeting, discipline, time-management, and team-building experience. Think you're management material; demonstrate your problem-solving, cost-cutting, and diplomatic capabilities.

Finally, use the portfolio to get a job. Present it as a visual aid while you recite your career history and achievements. Seeing is believing, and a well thought out portfolio will showcase you in ways words will not.

 

 
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 LET THEM TOOT YOUR HORN! REFERENCE  STRATEGIES
 
Obtaining quality references can be the most difficult aspect of any job search. It can be especially hard in the culinary industry since restaurants are often here today, gone tomorrow. Don't despair. Plan ahead using our effective "reference-gathering" strategies.
  • Gather personal contact numbers or email addresses from your superiors and check them often.
  • Maintain copies of and articles about menus you helped develop.
  • Record facts about the restaurant e.g.s a) Type of cuisine b)Number of seats c)Average meals served daily d)Number of employees supervised.
  • Create a list of statistics showing your impact e.g.s a)worker retention b)feedback from customers c)prep time reduction.
  • Get permission from your references.
  • Meet with potential references to discuss what to focus on and what to avoid.
  • Keep in touch with your references. Are they over or under-utilized? Will they continue to be a reference?
  • Ask your references for quotes about your performance - or even a general letter of recommendation, and keep them on file.
  • Give your references a heads up. Let them know who will call, when, and what the person might want to know.
  • Follow up. Thank them for their assistance. Ask how you might make the process smoother next time.
 
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INVENTORY YOUR SKILLS
 
Do you know your most marketable skills? Do you have the skills employers are looking for? Perform a skills inventory and answer these questions definitively. Inventory your skills by assigning them to one of these categories, "Taught-skills," "Transferable-skills," or "Talent-skills."

"Taught-skills" are those you have learned through education or experience. Employers often consider these to be the hard skills required to fulfill the job requirements. These might include sugar-pulling, vendor management, or knowledge of wine/food pairings.

"Transferable-skills" are items you bring with you to any job. These soft skills can enhance your performance for the employer. Time-management, budgeting, and organizational skills fall into this category.

"Talent-skills" are traits which are unique to you. These are flexible talents that define why you are the perfect candidate. You might be goal-oriented, friendly, or creative.

When you have completed your inventory, you will be able to quickly select your most job specific skills and tailor your resume to meet an employer's needs. Your resume should always include several skills from each category. Also, when you know your most marketable skills, you will be more confident when presenting yourself during an interview.

 
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A QUESTION OF MOTIVATION
 
It should be a simple question, "What motivates you?" Unfortunately, if you're unprepared it can ruin your interview as quickly as water causes chocolate to seize. However, with a little advance preparation you can confidently answer this question and discover what aspects of a job really satisfy you.

Review your past job experiences and accomplishments. List the times when you most enjoyed work and when your duties created a feeling of fulfillment. Try to determine why these tasks were so satisfying.

Ask yourself these questions: Do you enjoy managing the flow of tasks or would you rather assist? What specific details of the position were most exciting? Which responsibilities would you most want to have again?

Separate your duties into like and dislike columns. If possible, categorize the tasks by job description. If you hate ordering, inventory, and cost-control, maybe Kitchen Manager is not your dream job. However, if you love problem-solving, diplomacy, and talking with customers, consider applying for Front-of-House management positions.

There is no specific right or wrong answer to the motivation question. The key is to understand which work environments and responsibilities are right for you. When you know which projects and tasks you enjoy and which you don't, you can make more informed choices about your future employment.

 
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